AMA with Jonny Mack
It's that time! HumpDay AMA with @nonlinear.eth is here!
Jonny has been building on Farcaster longer than almost anyone and has a lot to say about what it takes to build a great product.
The AMA starts NOW ⬇️
- @nonlinear.eth When you started building Fabric it was a protocol first, If you started over today would you do it the same way?yes. strongly believe that doing it the other way around doesn’t work many teams fool themselves into believing they’ll build everything centralized first, in order to gather information on what works, and insight into what users want, then codify that into a protocol. but by the time they’ve achieved that (if they ever achieve it) they’re so inundated with other tasks and feature requests that they never actually get around to it. and so their product ends up just being a worse version of a web2 alternative because they’re using some crypto, but not enough to materially differentiate there are exceptions to this (merkle, for example), but they’re exceptions, and often exceptionally funded :)
- @nonlinear.eth When you started hypersub what was the realistic vision for what it would become and how much it would be used? Now, today, how does the reality match up to the original expectations?great q. the initial idea was to make collecting onchain art easier by putting it on autopilot. that's still how many people use @hypersub, but we had no idea it'd be used for community building, podcasts, writing, music, app development, freelance, and farcaster channels. that's been a lovely surprise and something we've tried to keep up with in the product
- related @nonlinear.eth where can it go from here? Are there use cases you know about that we aren't even thinking about? (You may speak generically and not give away secrets!) Or is it more of making hypersub more broadly used? Thanks! (that's it for me....I think 😁)tbh idk. we've been thinking a lot about this lately. i don't have any high conviction answers yet, but something about hypersub being "The Gate" as @proxystudio.eth puts it, makes sense to me
- What is your long term vision of /hypersub?to power the majority of creator monetization on the internet
- Question. are you worried about the short term market size? or do you think that it's not important?yes. like many teams, i think we've reached a local maximum. we must grow
- what is your founding/employee journey and what is one strength that comes from big corps that someone whose never worked for one might not recognizeworked at hp for 1.5 years, google for 6, and freelanced for startups and big tech cos for a number of years before founding fabric the benefit of working at a big corp is you can specialize. being a good founder means being a good generalist. but its also important to be an expert in at least 1 thing imo. that takes time and focus, which is more common at a big co compared to a small one because there are so many more people
- my question is simple how was hypersub birthedme and @ds brainstorming what to build next in our hotel room during farcon 1. we thought: nfts are cool, and people seem to like minting them, but then nothing happens after that. would be cool to make them more useful and workout a way to get creators paid on a recurring basis. by the time we got home danny had a working contract
- 1. In your view ,what do you think are the most important factors that make a product truly stand out? 2. What’s one piece of advice you wish someone had shared with you before you started building?1) what it does and how it feels. both have to be valuable and differentiated in order to earn attention and repeat usage 2) "build a product that grows itself" and "find an approach to marketing that works for you, but not your competitors" are two pieces of advice i recently received that i thought were great, and wished i would've heard sooner
- Based on your experience with Fabric and Hypersub, what are three key things you'd suggest artists or founders focus on when building a fanbase or business on the Farcaster network?1. create real value (ongoing art, music, media, membership, access, etc.) 2. promote, promote, promote 3. don't give up those seem to be the common denominators amongst the most successful hypersubs
- what are some of the lessons you find yourself going back to in product and/or design?kiss: keep it simple stupid no matter how simple i think i've made it, it can almost always be made simpler. especially important in crypto
- @nonlinear.eth do you think your users will split into crypto-natives and normies? or would hypersub have one unique experience for everyone?yeah, possibly. in some ways, that's already happening, for example if you subscribe with a credit card you don't need to re-mint, but you're also excluded from earning rewards. on a long enough time horizon i think the ux will converge
- At what point would you consider building a new product beyond Hypersub? Are you committed to focusing on one product at a time (“pivoting”) or would you entertain launching something else if the right idea / opportunity arose? Curious how your answer is informed by your CrowdFi -> Hypersub moveif we build new products they'll likely be an extension of hypersub. for example, "hypersub pro" or something like that, with a slightly different offering and target audience. hard to imagine us hard pivoting given the initial traction w/ hypersub
- Hello,@nonlinear.eth thanks for all the work you've built for Warpcast. Since you haven’t shared your thoughts on this yet, I’d love to know what you think about Warpcast tokens like DEGEN, HAM, and MOXIE. How do you see their future? @mcbaini think they're great. not a big memecoin trader myself, but i love seeing experimentation and iteration. farcaster is a programmable social network and these projects have taken advantage of that more than most
- My question to @nonlinear.eth is that you first created fabric, as an onchain crowd funding protocol but then how did you decide on creating/ /hypersub or were you always tackling both as different beasts??crowdfunding came first, but when it didn't grow as much as we needed it to, we started thinking about other things. that was the beginning of hypersub
- Why do you think it's such a struggle to get new subscribers on Twitter vs FC? What's missing to change that?fc is still tiny compared to twitter so there's a higher signal to noise ratio. its like a crowded dinner party vs. summer music festival. much easier to discover and connect with others